Consider sending a postcard with a fun picture on the front. Don’t always use the same note card or style paper. Watch their social media comments to see what they’re focused on or celebrating. One cold call or email is never enough, so don’t expect that one snail mail will be either. Your snail mail prospecting envelope needs to stick out when it arrives in the mail room, passes through the assistant, and finally lands on the executive’s desk. You want your snail mail to stand out as important, with no implication that it’s junk mail that should be discarded unopened. Hand address the envelope and use a real stamp for postage. As long as your handwriting is legible, it feels much more inviting when your prospect opens it than a typed a letter. Write your message on a note card, greeting card, or monarch sized stationary. Several sellers mentioned that they’ve actually had prospects comment when they follow up about how nice it was to receive their note. Your name will be familiar and he’ll take your call. If you wrote a compelling letter, the executive will appreciate it and remember you. Let them know that you’re calling to set a time to meet. In your follow up, mention your note, asking if they received it and reinforcing what you wrote. Make it as easy as possible for prospects to thank you for that nice letter you wrote and show their appreciation by setting an appointment. What I like about this approach is that we know for a fact people respond differently based on their personal preference. Personal letters aren’t as easy to respond to as an email or voicemail, so follow up with a phone call and then an email. It would be an honor to share it with you.”ĭraw your prospects in with a personal touch and compel them to want to speak with you. Your ad caused me to go to your website to learn more, and I had an idea about how you might reach an extended base of potential patients through it. I’m sure it’ll be wildly successful for you. “Congratulations on the success of your practice! I noticed your advertisement in the Thursday’s paper and it looks great. (You don’t want to share the complete thought.
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Or, you may share the start of an idea you have about how to help their business soar.
I’d be honored to work with a business of your caliber. Please think of me for any of your computer support needs.
In today’s challenging market, it’s exciting to see such growth in Denver. “Congratulations on the opening of your second office. It can be a letter of congratulations for an accomplishment you heard about:
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Compelling doesn’t necessarily mean it’s full of issues they may be facing and how you can solve them. Your goal is to write a compelling one that the executive will remember. There’s something special about receiving a nice letter. Leverage the four tactics below to add snail mail prospecting back to your sales tool kit. While this strategy absolutely works, a personal letter sent via snail mail allows you to stand out in a crowd of digital lemmings – especially in an over-competitive, reluctant marketplace. I know because I train thousands of them every year on how to write prospecting emails that’ll get a response. Most sellers today prefer to send an email in an attempt to get in the door and secure an appointment. This is exactly why snail mail can help you engage the hardest to reach prospects. Therefore, when salespeople send snail mail, they stand out. Snail mail prospecting works because, unlike overflowing email in-boxes, the physical mail box is empty these days.
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